Everything you need to know about creating a new business website.
Starting a new business is very exciting but can also prove to be a very daunting task. One of the most important first steps after registering your business, is having a high quality website.
An impressive website will create trust in your business and brand while encouraging sales at the same time. Here are some of the best practices when starting your new business website.
Domain name and Hosting
Owning a domain name is as almost as important as legally registering your company. It is a key ingredient in successfully branding your business and fostering trust in your business capabilities. Your own branded domain name lends credibility and legitimacy, especially for a small business that might just be starting out. Using a google email or only a Facbook site immediately casts doubts on whether you are who you say you are.
It is important to choose a domain name that is as short and clear as possible. Read more about the factors to consider when choosing a good domain name for your business on this Clickalytic article.
For South African companies, .co.za domains are by far the most popular with almost three quarters choosing this domain over a .com. This definitely helps search engines to differentiate local traffic versus overseas traffic and makes it a clear to the visitor where you are located and who you consider your clients to be.
Have an impactful website design
The primary objective of every business website should be to garner new business. ‘New Sales’ is the name of the game and there are four important design aspects that will contribute to the success of your business website in this regard.
- Make it immediately clear to your visitor who you are and what your business is about.
- Include clear call to actions and means to convert visitors to leads or customers. Encourage visitors to take action, whether it is to complete a contact form, or to buy your products. Make it as frictionless as possible.
- Make your site mobile friendly. The majority of website traffic now comes from smartphones and you need to capitalise on this large market segment.
- Make your site unique and memorable. There are millions of websites online. Make sure your site stands out from the crowd with unique graphical elements.
Create high-quality content
It is important to offer your website’s visitors high-quality content that is geared to your target audience. Content must be relevant to your visitor and if you use insightful keywords in well written pieces, it will also help boost your position in the search engine rankings. Your business website’s content must answer the questions your potential clients will want to ask you in a clear manner that is consistent with your brand personality.
This will help to boost direct visits and traffic from organic searches to increase your online audience.
It is also important to add new content regularly to encourage return visits. Regular blog posts can go a long way in keeping your content fresh and relevant.
Use open source tools
As time passes, your hosting experience might not be to your liking and you may want to switch. If your developers or hosts use proprietary or uncommon software, it would make it very hard to move to a new developer or host company at a later stage. Websites rely on software that require periodic updates. Make sure that future maintenance does not become a problem by locking into highly customised or proprietary systems. Ask your developers if they use open source tools.
Let the Pro's do it
Clickalytic builds all this and more into all of our websites. Let Clickalytic help create your online brand presence with unique websites and consistent branding across all online marketing avenues such as Facebook. Contact us today to make your website stand our from the crowd.