google adwords advertising online marketing

Google Adwords advertising client service appears to be great

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients.  If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets.   (You don’t […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Pay Per Click advertising is like rocket science

Posted Posted in Digital marketing, Pay per click advertising, Search Engine Optimisation, Web design

A Pay Per Click specialist does not have to be a rocket scientist to optimize your digital marketing campaigns, but it helps. In first year physics we had a rather eccentric lecturer.  Apart from his Popeye haircut, he was especially well known for some rumored nuclear reactor powering a NASA space probe, and his fiendish […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Don’t cut your nose off to spite your face

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Optimization of Pay Per Click costs In the search for optimization of Pay Per Click or online advertising costs, increasing click-through rates and driving down the Cost Per Click, it can become easy to forget the real objective of your ad:  landing new business. One technique employed to reduce unwanted click-throughs is making sure that […]