google adwords advertising online marketing

Google Adwords advertising client service appears to be great

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients.  If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets.   (You don’t […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Don’t cut your nose off to spite your face

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Optimization of Pay Per Click costs In the search for optimization of Pay Per Click or online advertising costs, increasing click-through rates and driving down the Cost Per Click, it can become easy to forget the real objective of your ad:  landing new business. One technique employed to reduce unwanted click-throughs is making sure that […]

Optimize your Digital Marketing budget Pay per click spend

The First Loser in a Digital Marketing campaign

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Digital Marketing Wisdom In a recent Digital Marketing campaign, I was reminded of my mama’s special wisdom.  She used to say, ‘Awww, Honey… You didn’t come second, you were the first loser!’ Well, maybe it wasn’t my mom, maybe it was that Tannie with a drinking problem down the street.  Some people feel the same […]