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Pay Per Click advertising’s most valuable keywords

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Google Adwords Online Advertising campaigns In targeting your Pay Per Click Advertising campaigns, it is useful to know the most searched keywords, and what the most expensive average Cost Per Click is you can expect to pay. The most searched terms in South Africa were recently released by Google.  The top honour belonged to Dumi […]

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The First Loser in a Digital Marketing campaign

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Digital Marketing Wisdom In a recent Digital Marketing campaign, I was reminded of my mama’s special wisdom.  She used to say, ‘Awww, Honey… You didn’t come second, you were the first loser!’ Well, maybe it wasn’t my mom, maybe it was that Tannie with a drinking problem down the street.  Some people feel the same […]