Frequently Asked Questions

About Clickalytic

Everything you want to know about our company

What services do Clickalytic offer?

We offer a wide range of digital marketing options from building a website, getting hosted, doing SEO and running PPC advertising campaigns. Click here for more on the services we offer.

Who is Clickalytic?

Clickalytic is a Port Elizabeth based web marketing company with expertise in Web Design and Digital marketing such as Pay Per Click advertising. We ensure optimal return on your online advertising spend through continuous analysis and optimisation. We add data intelligence to your online campaigns.

Pay per click

Everything related to Pay Per Click advertising

What is Google Adwords?

Google AdWords is an advertising service for businesses who want to display ads on Google and its advertising network.  You bid on keywords, and when those keywords are searched in Google, your ad is displayed next to the results.  The great attraction to this type of advertising is that you show ads to people who are looking for your service, at the moment they are in need of the service, thereby greatly increasing the chance of making a sale.  A further feature is that you only pay when people actually click on the ad and go to your website.  Bargain!  This is a form of Pay Per Click advertising, similar to a service provided by Microsoft’s Bing. This enables you to set a maximum budget for advertising and you can be sure that your money is spent on your target market.

 

What is Pay-per-click advertising?

Pay-Per-Click advertising, commonly referred to as PPC, is a mechanism whereby companies pay for the best placement in a search engine’s results.  Paid search is a quick and effective method of digital marketing that increases your website’s visibility almost instantly.   Better yet, you do not pay for your ad to be displayed but only for actual clicks leading to your website.  Now that’s value for money!

We at Clickalytic offer experts schooled in the art of structuring and managing online advertising campaigns.  We have experience in several technologies and are even a certified Google Partner.  With us to help you, you will get a measureable return on your marketing budget.

SEO

Everything about Search Engine Optimization

How do you do SEO?

We consider several techniques and aspects.  Some of the Search Engine Optimization (SEO) is done during construction of the actual content. For example, making sure all relevant keywords you want to rank for are included.  Some of it is done during the development phase. For example, making sure your pages display correctly and quickly on mobile devices.  Search engines such as Google are continually updating the way they rank pages.  It helps to hire someone like us who stays up to date with all the ins and outs of their requirements ensuring your website ranks as high as possible.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process whereby the ranking of a website or webpage in a Search Engine’s (such as Google’s) results is improved.  SEO uses several different techniques during the building and organising of your website to make sure your webpage is search engine friendly for specific targeted keywords.   Clickalytic’s experienced consultants will ensure that your website gets more targeted traffic and bottom line growth.

 

Why should I consider SEO?

If you have done your Search Engine Optimization correctly, you should increase your visibility in Google or Bing search results.  The easier it is for people to find you, the more likely it is that their business will come your way.

SEO can also help with improving your Quality Score in Google Adwords.  If you improve your Quality Score, it can reduce the cost of your Google Adwords Pay Per Click advertising campaign.

Uncategorized

What are Adblockers?

Adblockers are software utilities that are included in modern internet browsers such as Firefox, Safari and now even Google Chrome that prevent certain or even all ads from being displayed in the browser.  They initially prevented annoying pop-up adds and flashing banner adds but they can even block text ads displayed along search results. Apple, for instance, has included a baked-in Adblocker in its mobile phone activated by default.

What is Live Chat Sales?

Once you succeeded in getting a potential customer to your website via SEO or an Adwords advertising campaign, the hard part is yet to begin.  You have to convert that visitor into a customer.  You have to make it as easy possible for your visitor to to find the information they need and conclude a sale.  We can help you do this with an in-browser app.  Modern customers are used to live chatting with each other (Whatsapp, anyone?) and expect the same interaction with your business. When your visitor arrives on your website, we can link him/her with your sales team via a live text chat without leaving the browser.  No forms, no emails, no telephone calls.  Watch your human interaction improve that ever elusive sale.  Contact us today to make this happen.

website design

What should the next design theme for my Website be?

Your website should be a reflection of your business, but it should also target the audience you want as your customer.  A nice way to capture the attention of customers is to use familiar visual elements, but interpreted in a modern way in the visual style that will represent your business. Here are some of the design trends identified in our blog that could give you some inspirationClickalytic can help develop the visual language you want to use in your website and other digital communications.

Frequently asked questions about Clickalytic