Frequently Asked Questions

About Clickalytic

Everything you want to know about our company

Are you registered as a company?

Yes.  We are registered with the CIPC as a private company (Pty. Ltd).  We are also in good standing with SARS.  Already a customer? Drop us a mail if you require any specific information or supporting documentation.

Do you do Google Adwords?

In short, Yes.  At Clickalytic we take pride in setting up the most cost efficient and optimized Adwords campaigns for our customers.  We also manage the campaigns to ensure that the performance is improved over time.

What is your BBBEE status?

We are a Level 4 BBBEE contributor with 100% procurement recognition.  Download Clickalytic’s BEE certificate here.

What kind of websites do you offer?

We offer a wide range of web sites customized to the customer’s requirements.  Our website designs range from basic one page designs which cater to small businesses that only require an online presence and means of contact, to complicated sites that are integrated with online advertising campaigns, or even are e-commerce enabled. A site can be enabled to sell physical or virtual goods. Have a guest-house but can’t man the phones 24/seven? Include online booking on your site.  Want to sell tickets to your own events? Skip the large commissions and  sell tickets through your own website and rake in the cash yourself!   Let us help improve your business.  Our talented graphic design team can also craft tailor-made logos and icons to make your unique personality shine through.

What services do Clickalytic offer?

We offer a wide range of digital marketing options from building a website, getting hosted, doing SEO and running PPC advertising campaigns. Click here for more on the services we offer.

Who is Clickalytic?

Clickalytic is a Port Elizabeth based web marketing company with expertise in Web Design and Digital marketing such as Pay Per Click advertising. We ensure optimal return on your online advertising spend through continuous analysis and optimisation. We add data intelligence to your online campaigns.

E-commerce

Start selling your products through your website

Can you turn my website into a online shop?

Virtually any site can be turned into a beautiful and functional website.  Some technical requirements may be needed to be incorporated and some hosting services may require you to upgrade your hosting package.  Contact us to assess your current site to see what you need. Read about some ideas for your an online shop here.

How do I turn my hobby into an online shop?

You will need a website that displays your products beautifully,tells your unique story, and offers customers an easy but secure payment option. It can be a bit overwhelming to set up.  Let us at Clickalytic make it an exciting journey to your own online business. Clickalytic can even turn your current website into a beautiful shop.  Read more about creating an online shop presence here.

Pay per click

Everything related to Pay Per Click advertising

How can I improve my business’s only visibility?

This is probably the most crucial question for any new website trying to recruit new clients online.  You should stand out from the crowd and build a slick online presence, but it should also function well in driving traffic and converting visitors to clients.   Read our blog on the top 7 methods to improve your online visibility.

Should small businesses advertise online?

Setting up an integrated online advertising strategy is important, especially if you are a small business. We help you get the most bang for your buck and turn visitors into customers.  Let us help you set up your professional and modern online presence (Website, Facebook) and then help you advertise on Google and Facebook.

What do Google Adwords Campaigns cost

This can vary greatly in price depending on many factors such as the popularity of the search terms, time of day, the budget of your opposition, and even the quality of your own website.  Certain clicks can be had for around R10 but this can escalate quickly for the more competitive terms.  See our blog for a discussion on recent PPC costs. It is important that your strategy enables you to get the most cost effective solution for your business. Clickalytic can be of great assistance when it comes to managing your pay per click advertising campaigns.

 

 

What is Google Adwords?

Google AdWords is an advertising service for businesses who want to display ads on Google and its advertising network.  You bid on keywords, and when those keywords are searched in Google, your ad is displayed next to the results.  The great attraction to this type of advertising is that you show ads to people who are looking for your service, at the moment they are in need of the service, thereby greatly increasing the chance of making a sale.  A further feature is that you only pay when people actually click on the ad and go to your website.  Bargain!  This is a form of Pay Per Click advertising, similar to a service provided by Microsoft’s Bing. This enables you to set a maximum budget for advertising and you can be sure that your money is spent on your target market.

 

What is Pay-per-click advertising?

Pay-Per-Click advertising, commonly referred to as PPC, is a mechanism whereby companies pay for the best placement in a search engine’s results.  Paid search is a quick and effective method of digital marketing that increases your website’s visibility almost instantly.   Better yet, you do not pay for your ad to be displayed but only for actual clicks leading to your website.  Now that’s value for money!

We at Clickalytic offer experts schooled in the art of structuring and managing online advertising campaigns.  We have experience in several technologies and are even a certified Google Partner.  With us to help you, you will get a measureable return on your marketing budget.

SEO

Everything about Search Engine Optimization

How do you do SEO?

We consider several techniques and aspects.  Some of the Search Engine Optimization (SEO) is done during construction of the actual content. For example, making sure all relevant keywords you want to rank for are included.  Some of it is done during the development phase. For example, making sure your pages display correctly and quickly on mobile devices.  Search engines such as Google are continually updating the way they rank pages.  It helps to hire someone like us who stays up to date with all the ins and outs of their requirements ensuring your website ranks as high as possible.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process whereby the ranking of a website or webpage in a Search Engine’s (such as Google’s) results is improved.  SEO uses several different techniques during the building and organising of your website to make sure your webpage is search engine friendly for specific targeted keywords.   Clickalytic’s experienced consultants will ensure that your website gets more targeted traffic and bottom line growth.

 

Why should I consider SEO?

If you have done your Search Engine Optimization correctly, you should increase your visibility in Google or Bing search results.  The easier it is for people to find you, the more likely it is that their business will come your way.

SEO can also help with improving your Quality Score in Google Adwords.  If you improve your Quality Score, it can reduce the cost of your Google Adwords Pay Per Click advertising campaign.

Uncategorized

What are Adblockers?

Adblockers are software utilities that are included in modern internet browsers such as Firefox, Safari and now even Google Chrome that prevent certain or even all ads from being displayed in the browser.  They initially prevented annoying pop-up adds and flashing banner adds but they can even block text ads displayed along search results. Apple, for instance, has included a baked-in Adblocker in its mobile phone activated by default.

What is Live Chat Sales?

Once you succeeded in getting a potential customer to your website via SEO or an Adwords advertising campaign, the hard part is yet to begin.  You have to convert that visitor into a customer.  You have to make it as easy possible for your visitor to to find the information they need and conclude a sale.  We can help you do this with an in-browser app.  Modern customers are used to live chatting with each other (Whatsapp, anyone?) and expect the same interaction with your business. When your visitor arrives on your website, we can link him/her with your sales team via a live text chat without leaving the browser.  No forms, no emails, no telephone calls.  Watch your human interaction improve that ever elusive sale.  Contact us today to make this happen.

Website design

Get a beautiful yet functional site

How do I choose a domain name?

The domain name you choose will be the address your site and business will be known by.  It is important that you choose something that reflects your business identity but is also practical to use.  Read more on the factors to consider when choosing a domain name here.

What is a Domain Name?

Your website will be hosted online on a server and the server will have an IP address.  It is something like 154.0.171.102 and this is used by other computers to find your website.  This is not very human friendly.  The Domain Name is the human readable name that will be used to direct internet traffic to this IP address .  Our domain name is clickalytic.co.za and this is the address you type into your browser to find us: www.clickalytic.co.za.

What is graphical peacocking?

Graphical peacocking is the use of outlandish or outrageous unique graphical elements on a website to attract the attention of visitors on the site and remain memorable after they have moved on.  Read more on the use of graphical peacocking here.

What should the next design theme for my Website be?

Your website should be a reflection of your business, but it should also target the audience you want as your customer.  A nice way to capture the attention of customers is to use familiar visual elements, but interpreted in a modern way in the visual style that will represent your business. Here are some of the design trends identified in our blog that could give you some inspirationClickalytic can help develop the visual language you want to use in your website and other digital communications.

Frequently asked questions about Clickalytic