Why should I consider SEO?

If you have done your Search Engine Optimization correctly, you should increase your visibility in Google or Bing search results.  The easier it is for people to find you, the more likely it is that their business will come your way.

SEO can also help with improving your Quality Score in Google Adwords.  If you improve your Quality Score, it can reduce the cost of your Google Adwords Pay Per Click advertising campaign.