Google AdWords is an advertising service for businesses who want to display ads on Google and its advertising network. You bid on keywords, and when those keywords are searched in Google, your ad is displayed next to the results. The great attraction to this type of advertising is that you show ads to people who are looking for your service, at the moment they are in need of the service, thereby greatly increasing the chance of making a sale. A further feature is that you only pay when people actually click on the ad and go to your website. Bargain! This is a form of Pay Per Click advertising, similar to a service provided by Microsoft’s Bing. This enables you to set a maximum budget for advertising and you can be sure that your money is spent on your target market.