The next website design inspiration for your business? Shutterstock has released their assessment of visual trends for 2018 and it can be a useful trigger for ideas for your your next website design. They determine this from the billions of image searches conducted on their vast repository of images and it can be an accurate reflection […]
Online advertising strategy Any small business should have an integrated online advertising strategy covering several areas of attack. As the online market can be very fractured and niche, you should be able to target several different audiences and communication channels. All marketing efforts should, however, still be integrated, coherent and consistent. Do not limit your […]
If you are a small business struggling to be found in local search results, it is important to understand what local SEO is and how your organisation can benefit from it. Punch above your weight. Compete locally! There is a local demand for your products and services. If you do not actively target it, your […]
Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients. If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets. (You don’t […]
Google is blocking ads now Adblockers are spreading like wildfire and it is changing the world we line in. According to a PageFair report, 11% of the global internet population is blocking ads on the web. This is up 30% from the year before and there is no end to this blaze in sight. People […]
A Pay Per Click specialist does not have to be a rocket scientist to optimize your digital marketing campaigns, but it helps. In first year physics we had a rather eccentric lecturer. Apart from his Popeye haircut, he was especially well known for some rumored nuclear reactor powering a NASA space probe, and his fiendish […]
Google Adwords Online Advertising campaigns In targeting your Pay Per Click Advertising campaigns, it is useful to know the most searched keywords, and what the most expensive average Cost Per Click is you can expect to pay. The most searched terms in South Africa were recently released by Google. The top honour belonged to Dumi […]
The robots are coming… and we are going to control them with our voices. Voice search utilizing the various Digital Assistants, such as Alexa and Siri, is growing at a phenomenal rate. Android is by far the largest mobile operating system in South Africa and OK Google reigns supreme here. This will have a serious […]
Optimization of Pay Per Click costs In the search for optimization of Pay Per Click or online advertising costs, increasing click-through rates and driving down the Cost Per Click, it can become easy to forget the real objective of your ad: landing new business. One technique employed to reduce unwanted click-throughs is making sure that […]
Digital Marketing Wisdom In a recent Digital Marketing campaign, I was reminded of my mama’s special wisdom. She used to say, ‘Awww, Honey… You didn’t come second, you were the first loser!’ Well, maybe it wasn’t my mom, maybe it was that Tannie with a drinking problem down the street. Some people feel the same […]