Artificial intelligence in digital marketing

Artificial Intelligence in marketing: Nobody trolls like the Pope

Posted Posted in Artificial Intelligence, Digital marketing

More creative advertising campaigns through Artificial Intelligence The dangers of Artificial Intelligence (AI) are being hyped to a large extent but the degree to which it will replace people is greatly exaggerated.  AI is already taking marketing effectiveness to the next level and if you are advertising on Google or Facebook you are already utilizing […]

Online advertising strategy for small business

Online advertising strategy for small businesses

Posted 1 CommentPosted in Digital marketing

Online advertising strategy Any small business should have an integrated online advertising strategy covering several areas of attack.  As the online market can be very fractured and niche, you should be able to target several different audiences and communication channels. All marketing efforts should, however, still be integrated, coherent and consistent. Do not limit your […]

google adwords advertising online marketing

Google Adwords advertising client service appears to be great

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients.  If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets.   (You don’t […]