Create a new business website

Posted Posted in Web design

Everything you need to know about creating a new business website. Starting a new business is very exciting but can also prove to be a very daunting task.  One of the most important first steps after registering your business, is having a high quality website. An impressive website will create trust in your business and […]

South African copyright of websites and website design

Website Copyright Law Questions Answered

Posted Posted in Web design

Copyright considerations during the creation of website content. Copyright is an important consideration during the creation of a new website. Although it may be tempting to copy content from another website wholesale, it is definitely not advised. Having your own content stolen is also not fun either. That’s where South African copyright law comes in […]

Facebook online advertising can be inherently sexist

Facebook online advertising is sexist alleges court case

Posted Posted in Artificial Intelligence, Digital marketing, Facebook

Facebook online advertising targeting is inherently discriminatory. Facebook online job advertisements exclude women alleges court case In September a group of people filed charges against Facebook and other companies for discriminating against women. They claim that certain job advertisements exclusively target men and thereby exclude women from possible lucrative job opportunities. Several studies show that […]

Artificial intelligence in digital marketing

Artificial Intelligence in marketing: Nobody trolls like the Pope

Posted Posted in Artificial Intelligence, Digital marketing

More creative advertising campaigns through Artificial Intelligence The dangers of Artificial Intelligence (AI) are being hyped to a large extent but the degree to which it will replace people is greatly exaggerated.  AI is already taking marketing effectiveness to the next level and if you are advertising on Google or Facebook you are already utilizing […]