Online advertising strategy for small business

Online advertising strategy for small businesses

Posted Leave a commentPosted in Digital marketing

Online advertising strategy Any small business should have an integrated online advertising strategy covering several areas of attack.  As the online market can be very fractured and niche, you should be able to target several different audiences and communication channels. All marketing efforts should, however, still be integrated, coherent and consistent. Do not limit your […]

google adwords advertising online marketing

Google Adwords advertising client service appears to be great

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients.  If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets.   (You don’t […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Pay Per Click advertising is like rocket science

Posted Leave a commentPosted in Digital marketing, Pay per click advertising, Search Engine Optimisation, Web design

A Pay Per Click specialist does not have to be a rocket scientist to optimize your digital marketing campaigns, but it helps. In first year physics we had a rather eccentric lecturer.  Apart from his Popeye haircut, he was especially well known for some rumored nuclear reactor powering a NASA space probe, and his fiendish […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Pay Per Click advertising’s most valuable keywords

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Google Adwords Online Advertising campaigns In targeting your Pay Per Click Advertising campaigns, it is useful to know the most searched keywords, and what the most expensive average Cost Per Click is you can expect to pay. The most searched terms in South Africa were recently released by Google.  The top honour belonged to Dumi […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Don’t cut your nose off to spite your face

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Optimization of Pay Per Click costs In the search for optimization of Pay Per Click or online advertising costs, increasing click-through rates and driving down the Cost Per Click, it can become easy to forget the real objective of your ad:  landing new business. One technique employed to reduce unwanted click-throughs is making sure that […]

Optimize your Digital Marketing budget Pay per click spend

The First Loser in a Digital Marketing campaign

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Digital Marketing Wisdom In a recent Digital Marketing campaign, I was reminded of my mama’s special wisdom.  She used to say, ‘Awww, Honey… You didn’t come second, you were the first loser!’ Well, maybe it wasn’t my mom, maybe it was that Tannie with a drinking problem down the street.  Some people feel the same […]