Facebook online advertising can be inherently sexist

Facebook online advertising is sexist alleges court case

Posted Posted in Artificial Intelligence, Digital marketing, Facebook

Facebook online advertising targeting is inherently discriminatory. Facebook online job advertisements exclude women alleges court case In September a group of people filed charges against Facebook and other companies for discriminating against women. They claim that certain job advertisements exclusively target men and thereby exclude women from possible lucrative job opportunities. Several studies show that […]

Artificial intelligence in digital marketing

Artificial Intelligence in marketing: Nobody trolls like the Pope

Posted Posted in Artificial Intelligence, Digital marketing

More creative advertising campaigns through Artificial Intelligence The dangers of Artificial Intelligence (AI) are being hyped to a large extent but the degree to which it will replace people is greatly exaggerated.  AI is already taking marketing effectiveness to the next level and if you are advertising on Google or Facebook you are already utilizing […]

Online advertising strategy for small business

Online advertising strategy for small businesses

Posted 1 CommentPosted in Digital marketing

Online advertising strategy Any small business should have an integrated online advertising strategy covering several areas of attack.  As the online market can be very fractured and niche, you should be able to target several different audiences and communication channels. All marketing efforts should, however, still be integrated, coherent and consistent. Do not limit your […]

google adwords advertising online marketing

Google Adwords advertising client service appears to be great

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Inherent conflict in online advertising when using Google Adwords advertising Google has great client service for their online advertising clients.  If you are running a Google Adwords advertising campaign, Google might contact you and advise you on Adwords keywords that you have missed and that could add to your bevy of targets.   (You don’t […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Pay Per Click advertising is like rocket science

Posted Leave a commentPosted in Digital marketing, Pay per click advertising, Search Engine Optimisation, Web design

A Pay Per Click specialist does not have to be a rocket scientist to optimize your digital marketing campaigns, but it helps. In first year physics we had a rather eccentric lecturer.  Apart from his Popeye haircut, he was especially well known for some rumored nuclear reactor powering a NASA space probe, and his fiendish […]

Internet advertising, online advertising, mobile advertising, google adwords, online marketing, mobile marketing, pay per click advertising, bing advertising, internet marketing, e-marketing, PE, Port Elizabeth, PPC

Pay Per Click advertising’s most valuable keywords

Posted Leave a commentPosted in Digital marketing, Pay per click advertising

Google Adwords Online Advertising campaigns In targeting your Pay Per Click Advertising campaigns, it is useful to know the most searched keywords, and what the most expensive average Cost Per Click is you can expect to pay. The most searched terms in South Africa were recently released by Google.  The top honour belonged to Dumi […]